Be Kind to Yourself & Be Kind To Others

Values Intertwined

Sustainability

Kind to the planet, kind to you.

We use only eco-friendly, biodegradable materials because healing should never come at Earth’s expense.

Functionality

Built to soothe, designed to last.

Each design element is made to reduce tension, promote relief, and flow with your day — without sacrificing style.

Authenticity

Rooted in realness.

Every hat is as unique as the person who wears it — no copies, no pretending, just truth in thread.

Curiosity

Exploration in every stitch.

We’re always experimenting, growing, and staying open to what’s next — in design and in spirit.

Gratitude

Worn with love, made with thanks.

This brand exists because healing happened — and that’s something we honor in everything we create.

Compassion

Made for tender heads and open hearts.

This is more than fashion. It’s care — for yourself, and for others who know the same kind of struggle.

Healing

Comfort you can feel.

From scalp relief to confidence boosts, these hats are made to help you feel whole again.

Human

Because you are.

You’re not a problem to be fixed. You’re a person to be supported — with softness, style, and strength.

Vision

To open style paths for humans to express authenticity, find joy, radiate confidence, and live peacefully

Mission

To design fashion that stands out, rooted in pure intentions, helping guide humans to their truest and healthiest selves, uplifting those overcoming challenges in their life journey through fashion, community, and curiosity.